~ HatchDaddy ~
HatchDaddy is a fly fishing app that began with a slight obsession with fly fishing and fly tying. Since I’ve been a remote worker for the past three years, I’ve taken full advantage of the possibility of being anywhere I might like to be. And where I’ve liked to be is on rivers, however, since I’m relatively new to the sport, I’ve had to find public river access points and fly hatches on my own without a guide. I went about interviewing anglers, sending out surveys, and creating personas to define the usefulness of a “do it yourself” fly fishing app.
Overview
UX Writer, Researcher, and Designer | 2023
Role + Year
Research Report
